Question 1

________ are an extension of bad reviews where prosumers revolt and use an organization's site in damaging ways.
A) Viral attacks
B) Spoofs
C) Crackpots
D) Mutinous movements

Accepted Answer

Mutinous movements are a form of online consumer revolt where prosumers use an organization's site in damaging ways. This can include leaving multiple negative comments or reviews on the site, posting inappropriate content, or organizing boycotts. This behavior can damage a company's reputation and harm their business.

Question 2

Which of the following is a measure of the strength of relationships in a company's social network?
A) the frequency of favors performed by members of the network
B) the number of relationships that the company has
C) the number of relationships that each of the members have
D) the dollar value of the assets that the network's members possess

Accepted Answer

The frequency of favors performed by members of the network is a measure of the strength of relationships because it indicates how much trust and support exist within the network. A social network with many favors being performed suggests that members are willing to invest time and resources in helping one another, which strengthens the relationships between them. The other options do not necessarily reflect the strength of relationships within a social network.

Question 3

Which of the following is a major management challenge associated with Web 2.0 applications?
A) Web 2.0 is more suited for operational processes than dynamic business processes.
B) Web 2.0 applications cannot be used to support a firm's promotional activities.
C) A company's marketing messages can go viral by using Web 2.0 applications.
D) Labor requirements are difficult to estimate when using Web 2.0 applications.

Accepted Answer

Web 2.0 applications often involve user-generated content and interaction, making it challenging to predict and manage labor needs effectively.

Question 4

________ is the outsourcing of a task that traditionally was done by an employee to a large, undefined group of people.
A) Insourcing
B) Crowdsourcing
C) Co-sourcing
D) Homesourcing

Accepted Answer

Crowdsourcing is the outsourcing of a task to a large group of people, usually through an open call. This can include tasks such as design, writing, or data entry. It differs from insourcing, which involves bringing in third-party services to perform tasks traditionally done by employees, and co-sourcing, which involves collaborating with a specialized company to perform certain tasks. Homesourcing, on the other hand, involves allowing employees to work from home rather than coming into the office.

Question 5

Which of the following is a major risk associated with user-generated content?
A) The company's digital content creation costs might increase.
B) The company might receive unfavorable customer reviews.
C) The company's communication might not reach the intended audience.
D) The company might unknowingly infringe upon copyright laws.

Accepted Answer

The answer of Which of the following is a major...

Question 6

Explain the difference between traditional software and Web 2.0 in terms of content.

Accepted Answer

The answer of Explain the difference between traditional software and...

Question 7

Which of the following is a major objective of building social capital?
A) ensuring timely delivery of product inputs
B) streamlining operational processes
C) reducing the cost of production
D) connecting to people with more assets

Accepted Answer

Building social capital aims to connect individuals and groups to people with more assets, resources, and knowledge. This can lead to opportunities for collaboration, networking, and resource sharing, which can help individuals and organizations to solve problems, achieve common goals, and improve their overall well-being.

Question 8

Which of the following statements is true about social capital?
A) The benefits of social capital spill over to other processes.
B) Social capital flows only from a company to its customers.
C) Social capital is more additive than multiplicative.
D) Social capital generates immediate benefits which are visible in process improvements.

Accepted Answer

Social capital refers to the networks, norms, and trust that facilitate coordination and cooperation among individuals and groups. The benefits of social capital are not limited to a single process or relationship but can spill over to other processes and relationships as well. This is because social capital creates a foundation of trust and mutual support that can be leveraged in different contexts. Therefore, option A is the true statement about social capital. Option B is incorrect because social capital can flow in both directions, from a company to its customers and vice versa. Option C is incorrect because social capital can have a multiplicative effect, where the benefits increase as more people are connected by social capital. Option D is incorrect because the benefits of social capital may not be immediate or visible in process improvements, but rather may emerge over time through increased collaboration and knowledge sharing.

Question 9

While passing by one of your favorite restaurants, you receive a tweet from them about "happy hours." This is an example of ________.
A) search-based marketing
B) internal advertising
C) search advertising
D) location-based marketing

Accepted Answer

The tweet about happy hours from the restaurant would be an example of location-based marketing, as it is targeted towards people in the vicinity of the restaurant.

Question 10

An individual uses a company's Facebook page to promote a political party that he supports. He also publishes his views about unrelated topics on the page. This user is called a ________.
A) spambot
B) hacker
C) crackpot
D) phisher

Accepted Answer

The term "crackpot" refers to someone who is offbeat, eccentric, or behaves erratically. In this case, the individual is using a company's Facebook page to promote a political party, which is not related to the company's business. Additionally, the individual is publishing his views on unrelated topics, indicating a lack of focus or coherence in his behavior. Therefore, the term "crackpot" is the most appropriate to describe this user. The other options (spambot, hacker, and phisher) do not fit the scenario described.

Question 11

What is Web 2.0?

Accepted Answer

The answer of What is Web 2.0?...

Question 12

A company discovers that its Facebook page contains numerous complaints from customers about its products. Which of the following is likely to be the best response to such criticism?
A) Leave the problematic content as it is in order to lend credibility to the page.
B) Remove the content immediately to avoid negativity toward the company.
C) Delete the content and notify the users about the deletion.
D) Block the publishers of such posts from making further contributions.

Accepted Answer

Addressing complaints openly can demonstrate transparency and a willingness to improve, which can enhance credibility and trust with customers.

Question 13

A company creates a Facebook page to improve its public image and connect with its customers. By doing this, the company is attempting to build ________.
A) employee capital
B) human capital
C) social capital
D) traditional capital

Accepted Answer

By creating a Facebook page to connect with its customers and improve its public image, the company is attempting to build social capital, which refers to the network of relationships and connections between individuals and groups that can facilitate cooperation and the sharing of resources. This social capital can be valuable for businesses in terms of building brand loyalty, enhancing reputation, and generating new leads and opportunities.

Question 14

Explain the difference between traditional software and Web 2.0 in terms of their goals.

Accepted Answer

The answer of Explain the difference between traditional software and...

Question 15

Compare and contrast Web 2.0 applications with traditional applications.

Accepted Answer

The answer of Compare and contrast Web 2.0 applications with...

Question 16

Which of the following should a company delete from its social media page?
A) anonymous posts
B) contributions from crackpots
C) negative product reviews
D) poor customer feedback

Accepted Answer

Contributions from crackpots can harm the company's reputation and credibility, while negative reviews and feedback can provide valuable insights for improvement.

Question 17

Traditional capital refers to investments in ________.
A) social relations and networks
B) employee skills
C) human knowledge
D) machines and equipment

Accepted Answer

Traditional capital refers to investments in physical assets such as machines and equipment. Options A, B, and C refer to social capital, human capital, and intellectual capital, respectively.

Question 18

________ refers to the investment in social relations with the expectation of benefits in the marketplace.
A) Social capital
B) Social utility
C) Social service
D) Social entrepreneurship

Accepted Answer

Social capital refers to the investment in social relations with the expectation of benefits in the marketplace, such as access to information, resources, and opportunities. Social utility refers to the capacity of social activities to produce happiness or satisfaction. Social service and social entrepreneurship refer to activities aimed at addressing social needs or achieving social change.

Question 19

Establishing listening platforms to track mentions of products and brands on social media is referred to as ________.
A) social responsibility
B) social media optimization
C) search engine optimization
D) social media monitoring

Accepted Answer

Social media monitoring involves setting up listening platforms to track mentions of products and brands on social media, enabling companies to better understand their online reputation and engage with their audience. Social responsibility refers to a company's ethical obligations to society, while social media optimization and search engine optimization are both strategies for increasing online visibility and engagement.

Question 20

________ is the most popular professional networking social media site.
A) LinkedIn
B) Facebook
C) HR.com
D) Google+

Accepted Answer

LinkedIn is specifically designed for professionals to connect with each other, share their work experiences, and look for job opportunities. It is the most widely used professional networking social media site, and is trusted by users and recruiters alike. Facebook, Google+, and HR.com are not exclusively focused on professional networking.

Quiz 10: The Impact of Web 2.0 and Social Media on Business Processes

________ are an extension of bad reviews where prosumers revolt and use an organization's site in damaging ways.

Which of the following is a measure of the strength of relationships in a company's social network?

Which of the following is a major management challenge associated with Web 2.0 applications?

________ is the outsourcing of a task that traditionally was done by an employee to a large, undefined group of people.

Which of the following is a major risk associated with user-generated content?

Explain the difference between traditional software and Web 2.0 in terms of content.

Which of the following is a major objective of building social capital?

Which of the following statements is true about social capital?

While passing by one of your favorite restaurants, you receive a tweet from them about "happy hours." This is an example of ________.

An individual uses a company's Facebook page to promote a political party that he supports. He also publishes his views about unrelated topics on the page. This user is called a ________.

What is Web 2.0?

A company discovers that its Facebook page contains numerous complaints from customers about its products. Which of the following is likely to be the best response to such criticism?

A company creates a Facebook page to improve its public image and connect with its customers. By doing this, the company is attempting to build ________.

Explain the difference between traditional software and Web 2.0 in terms of their goals.

Compare and contrast Web 2.0 applications with traditional applications.

Which of the following should a company delete from its social media page?

Traditional capital refers to investments in ________.

________ refers to the investment in social relations with the expectation of benefits in the marketplace.

Establishing listening platforms to track mentions of products and brands on social media is referred to as ________.

________ is the most popular professional networking social media site.