Question 1

The processes supported by Web 2.0 and social media are typically ________.
A) dynamic processes
B) procedural activities
C) day-to-day activities
D) operational processes

Accepted Answer

The term "dynamic" refers to something that is constantly changing and evolving. Web 2.0 and social media platforms allow users to engage in dynamic processes such as real-time communication, content creation, and collaboration. Therefore, the best choice is A - dynamic processes.

Question 2

Oldfriends.com is a Web site that helps individuals get in touch with their old school and college friends. This Web site would come under which of the following categories of social media?
A) monitoring media
B) networking media
C) sharing social media
D) collaborating media

Accepted Answer

Oldfriends.com is a networking media, as it allows individuals to connect and communicate with their old school and college friends.

Question 3

________ is a mobile Web application that allows registered users to connect with friends and share their location.
A) LinkedIn
B) Delicious
C) Digg
D) Foursquare

Accepted Answer

Only Foursquare is a mobile Web application that allows registered users to connect with friends and share their location. LinkedIn is a professional networking website, Delicious is a social bookmarking website, and Digg is a news aggregation website.

Question 4

A ________ is a network of personal interdependencies, such as friendships, common interests, or kinship, on a social media application.
A) mashup
B) social graph
C) mutinous movement
D) crowd source

Accepted Answer

A social graph is a visual representation of a person's network of personal interdependencies, including friends, family, and other connections on a social media platform. It helps individuals identify and organize their relationships on social media and can be used for targeted advertising and personalization. A mashup is a combination of two or more web applications to create a new service, while a mutinous movement refers to a rebellion or uprising, and crowd sourcing involves obtaining ideas, work or funding from a large group of people, usually online.

Question 5

Which of the following is the most important function of Google's AdSense?
A) adding supportive content such as flash pages in advertisements
B) matching Web content and advertising content
C) preventing third party advertisers from using Google search
D) making Google's search algorithm compatible with social media

Accepted Answer

The most important function of Google's AdSense is to match Web content and advertising content. AdSense analyzes the content of a website and displays relevant advertisements, increasing the chances of clicks and revenue for both the website and the advertiser. The other options listed are not the primary function of AdSense.

Question 6

Which of the following is Google's pay-per-click advertising product?
A) AdWords
B) AdCenter
C) Foursquare
D) Live Ads

Accepted Answer

AdWords is Google's pay-per-click advertising product. AdCenter is owned by Microsoft and provides advertising on Bing and Yahoo. Foursquare is a location-based social media platform and Live Ads is not a known advertising product.

Question 7

Which of the following enables users to tag Web sites, create lists of sites, and share those lists with other users?
A) Google Docs
B) Digg
C) Foursquare
D) Delicious

Accepted Answer

Delicious is a social bookmarking site that allows users to tag and save websites, create lists, and share them with other users. Google Docs is a platform for creating and sharing documents, Digg is a social news website for sharing and discovering content, and Foursquare is a location-based social network. None of these options enable users to tag websites, create lists, and share them in the same way that Delicious does.

Question 8

Which of the following is categorized as a sharing social media site?
A) Facebook
B) Twitter
C) LinkedIn
D) Foursquare

Accepted Answer

The answer of Which of the following is categorized as...

Question 9

Which of the following would be categorized as a type of networking media?
A) LinkedIn
B) Delicious
C) Wikipedia
D) YouTube

Accepted Answer

LinkedIn is a professional networking platform designed to help individuals connect with colleagues, industry professionals, and potential employers, making it a type of networking media.

Question 10

Which of the following would be categorized as a type of collaborating media?
A) LinkedIn
B) Twitter
C) YouTube
D) Delicious

Accepted Answer

Delicious is a social bookmarking service, which allows users to tag, save, manage, and share web pages from a centralized source, making it a type of collaborating media.

Question 11

A book publisher uses an online portal to sell its books. Out of every thousand customers who visit the portal, a hundred read reviews of the books and twenty place orders. What is the conversion ratio of this Web portal?
A) 0.2
B) 0.1
C) 0.001
D) 0.02

Accepted Answer

Conversion ratio is the ratio of the number of visitors who place an order to the total number of visitors. Here, out of 1000 visitors, 20 placed orders, which gives a conversion ratio of 20/1000 or 0.02. Therefore, the answer is D.

Question 12

An organization wants to sell advertising space on its Web site. However, it is unable to find advertisers. Which of the following Web 2.0 applications would be most helpful to this firm?
A) Foursquare
B) AdWords
C) AdSense
D) Live Ads

Accepted Answer

AdSense is a Google product that enables publishers to monetize their websites by displaying target ads in their content. AdSense would be the most helpful choice for the organization trying to sell advertising space on their website as it would allow them to connect with Google's large network of advertisers and display ads that are relevant to their content.

Question 13

Google Analytics is used to ________.
A) create interactive advertisements
B) match Web content and advertising content
C) collect data about Web traffic
D) facilitate remote networking

Accepted Answer

Google Analytics is primarily used to collect data about website traffic, including statistics on the number of visitors, the pages they visit, and their behavior on the site. It can be used to help businesses make data-driven decisions about their web content and marketing strategy. It is not used to create interactive advertisements or facilitate remote networking. While it can be used to track the performance of advertising campaigns, it is not used to match web content and advertising content.

Question 14

Enterprise 2.0 refers to ________.
A) traditional software that performs Web 2.0 functions
B) an earlier version of Web 2.0
C) the business use of Web 2.0
D) licensed software based on Web 2.0

Accepted Answer

Enterprise 2.0 specifically refers to the use of Web 2.0 technologies, such as social media, wikis, and blogs, in a business or enterprise context to improve collaboration, communication, and knowledge sharing among employees and with customers/partners. It is not traditional software, an earlier version of Web 2.0, or licensed software based on Web 2.0.

Question 15

________ social media sites, such as blogs and YouTube, emphasize contributions from users in the form of messages and videos.
A) Monitoring
B) Networking
C) Sharing
D) Collaborating

Accepted Answer

Sharing social media sites, such as blogs and YouTube, allow users to share their own content in the form of messages and videos. These sites prioritize user contributions and often rely on them to drive engagement and growth.

Question 16

Online content, such as videos, is said to go viral when it is ________.
A) created using technologies such as digital image processing
B) published on both offline and online media
C) published in a wide variety of digital formats
D) shared and promoted by several individuals on social media outlets

Accepted Answer

Going viral refers to the widespread sharing of online content through social media outlets. Therefore, the correct answer is D, which states that the video is shared and promoted by several individuals on social media outlets.

Question 17

________ searches an organization's Web site and inserts ads that match content on that site.
A) AdWords
B) AdSense
C) Foursquare
D) Live Ads

Accepted Answer

AdSense is the Google platform that searches an organization's website and inserts ads that match content on that site. AdWords is Google's advertising platform for creating and managing advertisements. Foursquare is a location-based social media platform, and Live Ads is not a recognized advertising platform.

Question 18

________ allows users to share votes on Web articles with other users.
A) Google Docs
B) Digg
C) Foursquare
D) Delicious

Accepted Answer

Digg is a social news aggregator where users can share and discover web content by voting on it. Sharing votes on web articles is one of its main features. Google Docs is a web-based office suite and collaboration tool, Foursquare is a social networking platform for location-based services, and Delicious is a social bookmarking site where users can save and share their favorite web links. None of these options allow for sharing votes on web articles.

Question 19

Why is social media considered a type of Web 2.0 application?
A) Social media does not alter the point of interaction between the user and the computer.
B) Social media promotes one-way communication.
C) Social media is driven by user-generated content.
D) Social media uses proprietary technologies to create and manage content.

Accepted Answer

Social media is considered a type of Web 2.0 application because it is driven by user-generated content. Users create, share, and interact with content on social media platforms, and this user-generated content forms the basis of social media sites.

Option A is incorrect because social media does alter the point of interaction between the user and the computer, allowing for more interactive and collaborative experiences.
Option B is incorrect because social media promotes two-way communication, allowing users to interact and engage with each other and the content.
Option D is incorrect because social media typically uses open-source technologies that are freely available to developers and users.

Question 20

With AdWords, Google charges advertisers when ________.
A) customers use a search word that the advertiser selected
B) their advertisements are displayed in Google's search results
C) customers click on the advertiser's link
D) their advertisements are converted to a sale or registration

Accepted Answer

Google charges advertisers on a pay-per-click (PPC) basis, meaning they are only charged when someone clicks on their ad.

Quiz 10: The Impact of Web 2.0 and Social Media on Business Processes

The processes supported by Web 2.0 and social media are typically ________.

Oldfriends.com is a Web site that helps individuals get in touch with their old school and college friends. This Web site would come under which of the following categories of social media?

________ is a mobile Web application that allows registered users to connect with friends and share their location.

A ________ is a network of personal interdependencies, such as friendships, common interests, or kinship, on a social media application.

Which of the following is the most important function of Google's AdSense?

Which of the following is Google's pay-per-click advertising product?

Which of the following enables users to tag Web sites, create lists of sites, and share those lists with other users?

Which of the following is categorized as a sharing social media site?

Which of the following would be categorized as a type of networking media?

Which of the following would be categorized as a type of collaborating media?

A book publisher uses an online portal to sell its books. Out of every thousand customers who visit the portal, a hundred read reviews of the books and twenty place orders. What is the conversion ratio of this Web portal?

An organization wants to sell advertising space on its Web site. However, it is unable to find advertisers. Which of the following Web 2.0 applications would be most helpful to this firm?

Google Analytics is used to ________.

Enterprise 2.0 refers to ________.

________ social media sites, such as blogs and YouTube, emphasize contributions from users in the form of messages and videos.

Online content, such as videos, is said to go viral when it is ________.

________ searches an organization's Web site and inserts ads that match content on that site.

________ allows users to share votes on Web articles with other users.

Why is social media considered a type of Web 2.0 application?

With AdWords, Google charges advertisers when ________.