The part of marketing that relies heavily on interpersonal communication and interaction between buyers and sellers is called _____________
A) Advertising
B) Sales promotion if
C) Direct marketing
D) Consumer behavior
E) Personal selling

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face communication between buyers and sellers, and relies heavily on interpersonal communication and interaction. Advertising refers to the use of media channels to promote products or services, whereas sales promotion typically involves short-term tactics to encourage immediate purchasing. Direct marketing involves targeted communication to individuals, and consumer behavior refers to the study of why and how people make purchasing decisions.

The Part of Marketing That Relies Heavily on Interpersonal Communication