Ultimately, customer value is determined by the customer.

Question

Quizplus · Accepted Answer

The value that a customer perceives from a product or service is ultimately determined by the customer's own thoughts and opinions about the product or service. This can be influenced by various factors such as price, quality, features, benefits, and overall experience. Therefore, customer value cannot be objectively determined by the company or any other external entity but is subjective and varies from customer to customer.

Ultimately, Customer Value Is Determined by the Customer