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SELL Study Set 2
Quiz 7: Sales Dialogue: Creating and Communicating Value
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Question 101
Short Answer
A/an ______________is a type of example that is provided in the form of a story describing a specific incident or occurrence.
Question 102
Short Answer
"Having an onboard map and tracking system is like having a friendly flight controller with you on every trip" is an example of a/an ______________.
Question 103
Short Answer
One of the tips for preparing visual materials is that visual material should be kept ____________ (simple or complex).
Question 104
Short Answer
The use of voice characteristics, examples and anecdotes, and comparisons and analogies to make sales dialogue interesting and understandable is referred to collectively as _______________support.
Question 105
Short Answer
A/an _____________is a brief description of a specific instance used to illustrate features and benefits of a product. An anecdote is a specific type of this.
Question 106
Short Answer
"Does this make sense to you so far?" is an example of a ____________ question (designed to generate feedback from the buyer.
Question 107
Short Answer
________________ (also known as response checks) are questions salespeople use throughout a sales dialogue to generate feedback from a buyer.
Question 108
Short Answer
A statement that points out and illustrates the similarities between two points is called a/an ____________.
Question 109
True/False
A salesperson gains a tactical advantage in a group meeting by arriving before anyone else.
Question 110
Short Answer
The benefits the buyer indicates are important and represent value are called __________________.
Question 111
Short Answer
Preparing and completing this effective sales dialogue phase of the sales process successfully has been compared to doing _____________in that it is complex and requires preparation, knowledge, and skill.