"Moments of truth" are important, but do not have any long-term impact on the relationship between the buyer and the seller.

Question

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"Moments of truth" refer to the interactions between the buyer and seller that significantly impact the buyer's perception of the seller's brand and ultimately shape the buyer's relationship with the seller. The quality of these interactions can determine whether the buyer chooses to return to the seller in the future, making them crucial to the long-term relationship between the buyer and seller.

"Moments of Truth" Are Important, but Do Not Have Any