Which of the following best reflects the relationship between account targeting strategies and relationship strategies?
A) Relationship strategies provide the basis for account targeting strategies.
B) Account targeting strategies provide the basis for relationship strategies.
C) Relationship strategies are independent of account targeting strategies.
D) Both a and b are correct.
E) Both b and c are correct.

Question

Quizplus · Accepted Answer

Account targeting strategies identify which accounts to focus on, and relationship strategies are then developed to build and maintain relationships with those targeted accounts.

Which of the Following Best Reflects the Relationship Between Account