Sales managers must have a deep understanding of the personal selling function in order to manage the sales management process.

Question

Quizplus · Accepted Answer

Sales managers are responsible for overseeing the personal selling function and ensuring that their sales team is effective in meeting customer needs and achieving business goals. Without a strong understanding of personal selling techniques and strategies, it would be difficult for sales managers to effectively lead their team and make informed decisions about sales processes and strategies. Therefore, a deep understanding of the personal selling function is essential for effective sales management.

Sales Managers Must Have a Deep Understanding of the Personal