The objective of a sales channel strategy is to ensure accounts receive proper selling effort and coverage.

Question

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A sales channel strategy is designed to ensure that accounts receive appropriate selling effort and coverage, so that sales teams are focusing on the right accounts and delivering the most effective sales pitch or messaging. The goal of a sales channel strategy is to optimize the sales process and increase revenue, and this can be done by streamlining sales channels, focusing on the right accounts, and ensuring that sales reps have the tools and resources they need to be successful.

The Objective of a Sales Channel Strategy Is to Ensure