Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-According to Leiser, if a product is dangerous or harmful, the advertiser who marketed the product shares ___________ with the manufacturer for any resulting harm.

Question

Quizplus · Accepted Answer

The correct answer is B because the passage states that "if a product is dangerous or harmful, the advertiser who marketed the product shares responsibility with the manufacturer for any resulting harm."