Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-Customers often make false inferences from

Question

Quizplus · Accepted Answer

Leiser argues that customers often make false inferences due to a combination of misleading statements, visual cues, and the juxtaposition of photos with statements, indicating that all these elements contribute to deception in advertising.