Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-Concealment of the truth can occur when merchants withhold ___________ facts from the customer.
A) relevant
B) relative
C) false
D) irrelevant

Question

Quizplus · Accepted Answer

Concealment of the truth occurs when merchants withhold relevant facts from the customer, as these are the facts necessary for making informed decisions.