Question 1

Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-Concealment of the truth can occur when merchants withhold ___________ facts from the customer.
A) relevant
B) relative
C) false
D) irrelevant

Accepted Answer

Concealment of the truth occurs when merchants withhold relevant facts from the customer, as these are the facts necessary for making informed decisions.

Question 2

Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-According to Leiser, the goal of selling products should never be achieved at the expense of ___________ to unsuspecting persons.
A) harm
B) gain
C) profit
D) pride

Accepted Answer

Leiser argues that selling products should not cause harm to unsuspecting persons, emphasizing ethical advertising practices.

Question 3

Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-Leiser compares the penalties given to petty thieves with the immunity generally extended to cheating
A) laborers.
B) salesmen.
C) federal commissions.
D) state agencies.

Accepted Answer

Leiser compares the penalties given to petty thieves with the immunity generally extended to cheating salesmen, highlighting the lack of accountability in advertising practices.

Question 4

Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-According to Leiser, though advertisers are under contract to sell as many products as possible, this does not ___________ their moral duties as human beings.
A) invalidate
B) promote
C) validate
D) improve

Accepted Answer

Leiser argues that the contractual obligation to sell products does not invalidate advertisers' moral duties as human beings.

Question 5

Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-Along with financial losses due to ___________, unsuspecting individuals often also suffer emotional damage.
A) responsible promotion
B) verifiable evidence
C) truthful disclosure
D) deceptive advertising

Accepted Answer

Deceptive advertising leads to financial losses and emotional damage for unsuspecting individuals, as it involves misleading statements or visual cues.

Question 6

Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-Leiser states that advertisers should not only avoid deceptive practices but should also behave responsibly toward
A) competitors.
B) the public.
C) supervisors.
D) their lawyers.

Accepted Answer

Leiser argues that advertisers should be responsible to the public by avoiding deceptive practices and behaving ethically.

Question 7

Leiser states that signing contracts to advertise products does not relieve employees of their moral duties as citizens and human beings. How do you interpret this claim? If there is a clash between the letter of the law and one's moral duty to treat others as human beings, what should be done in your opinion?

Accepted Answer

The answer of Leiser states that signing contracts to advertise...

Question 8

What does Leiser mean by his claim, "They cannot have it both ways," in discussing the efficacy and the potential harm brought about by advertising? Do you agree with him on this point? Why or why not?

Accepted Answer

The answer of What does Leiser mean by his claim,...

Question 9

Case 4.1: Stephen Hess, "Lying (for Journalists)"
-Do you feel that lying is justified in the two cases described, that of an unsafe vehicle and that of unhealthy food? Explain why or why not.

Accepted Answer

The answer of Case 4.1: Stephen Hess, "Lying (for Journalists)"
-Do...

Question 10

Case 4.1: Stephen Hess, "Lying (for Journalists)"
-There are four situations in which a journalist may consider lying, according to the Society of Professional Journalists' handbook on ethics. Select one of these cases to analyze in detail (e.g., in what instance would you be able to determine that "the harm prevented by the information outweighed the damage caused by the deception"?).

Accepted Answer

The answer of Case 4.1: Stephen Hess, "Lying (for Journalists)"
-There...

Question 11

Case 4.2: Mary R. Anderlik, Rebecca D. Pentz, and Kenneth R. Hess, "Revisiting the Truth-Telling Debate: A Study of Disclosure Practices at a Major Cancer Center"
-Physician respondents to the survey on withholding information from a patient reported a number of ways in which they dealt with these requests from families. Which one of these methods do you find the most ethical approach to dealing with these requests? Would you make a distinction between diagnosis and prognosis in these cases? Why or why not?

Accepted Answer

The answer of Case 4.2: Mary R. Anderlik, Rebecca D....

Question 12

Case 4.2: Mary R. Anderlik, Rebecca D. Pentz, and Kenneth R. Hess, "Revisiting the Truth-Telling Debate: A Study of Disclosure Practices at a Major Cancer Center"
-Mention is made of catering to the requests of families of international patients because they tend to be "full-pay patients." How do you respond to this economic feature of this debate? Do you think it is a purely economic imperative, or does it touch ethical considerations as well? Explain your answer.

Accepted Answer

The answer of Case 4.2: Mary R. Anderlik, Rebecca D....

Question 13

Case 4.3: Robert C. Solomon, "Flying or Lying in Business Class"
-Let's assume you have decided that both you and your spouse will go to Amsterdam. You have two choices: to reveal your intent to buy two tickets instead of one, or not. Does one option feel more ethically grounded than the other? If not, what makes the two options similar?

Accepted Answer

The answer of Case 4.3: Robert C. Solomon, "Flying or...

Question 14

Case 4.3: Robert C. Solomon, "Flying or Lying in Business Class"
-Let's assume you have decided to first ask your boss if buying two tickets instead of one is acceptable, before proceeding with any plans. Will you be able to accept the boss's answer, either way? If not, what kind of an answer would satisfy you?

Accepted Answer

The answer of Case 4.3: Robert C. Solomon, "Flying or...

Question 15

Case 4.4: Robert C. Solomon, "Willful Ignorance? Or Deception?"
-As the manager of the two new employees seeking answers to how this situation could have happened, you could go to your supervisor, the HR department, payroll, or to the employees themselves. Who would you go to first, and why? Who might you avoid discussing this situation with, and why?

Accepted Answer

The answer of Case 4.4: Robert C. Solomon, "Willful Ignorance?...

Question 16

Case 4.4: Robert C. Solomon, "Willful Ignorance? Or Deception?"
-Let's say you are one of the new employees and you noticed right away that the contract you signed specifically listed the higher amount as your wage. Do you think this is an issue requiring legal or managerial intervention? Why or why not?

Accepted Answer

The answer of Case 4.4: Robert C. Solomon, "Willful Ignorance?...

Question 17

Case 4.5: Byron Waller, "Clients Telling the Truth as They Know It"
-Once Waller realized that he was being deceived by his client, do you think he would have been justified in lying to Juan himself to help bring about therapy that was in the client's best interests? If so, what kind of lie do you think would have been justified on Waller's part? If not, why not?

Accepted Answer

The answer of Case 4.5: Byron Waller, "Clients Telling the...

Question 18

Case 4.5: Byron Waller, "Clients Telling the Truth as They Know It"
-Since Juan's file revealed criminal behavior, was Waller professionally amiss in realizing what kind of client he was dealing with in the first place? Explain your answer.

Accepted Answer

The answer of Case 4.5: Byron Waller, "Clients Telling the...

Quiz 4: Truth, Lies, and Deception

What does Leiser mean by his claim, "They cannot have it both ways," in discussing the efficacy and the potential harm brought about by advertising? Do you agree with him on this point? Why or why not?

Case 4.1: Stephen Hess, "Lying (for Journalists)" -Do you feel that lying is justified in the two cases described, that of an unsafe vehicle and that of unhealthy food? Explain why or why not.

Case 4.5: Byron Waller, "Clients Telling the Truth as They Know It" -Since Juan's file revealed criminal behavior, was Waller professionally amiss in realizing what kind of client he was dealing with in the first place? Explain your answer.