Burton M. Leiser | Truth in the Marketplace
Leiser looks at the role of deception in advertising, focusing in particular on the harm caused to customers who are either not told all of the relevant facts about a product or who make a false inference due to misleading statements or visual cues. As professionals and as citizens, Leiser wonders why advertisers are not held to a higher standard in society, in which they would be responsible to the public by doing good as well as fulfilling their contracts to their employers.
-Leiser states that advertisers should not only avoid deceptive practices but should also behave responsibly toward

Question

Quizplus · Accepted Answer

Leiser argues that advertisers should be responsible to the public by avoiding deceptive practices and behaving ethically.