What is a form of campaigning in which parties choose separate communications to target highly-specific segments of individual voters through social media, listservs, specialty television channels, and niche publications?
A) broadcasting
B) narrowcasting
C) tightcasting
D) typecasting

Question

Quizplus · Accepted Answer

Narrowcasting refers to the strategy of targeting very specific segments of the voter population with tailored messages. This approach contrasts with broadcasting, which aims at a wide audience with a more general message. Narrowcasting utilizes platforms like social media, specialized publications, and other targeted media to reach specific groups of individuals with messages designed to appeal directly to their interests or concerns.

What Is a Form of Campaigning in Which Parties Choose