What is the most common tool used to conduct quantitative public opinion research in Canada?
A) online and in-person focus groups
B) online and telephone surveys
C) door-to-door interviews
D) content analysis of letters to the editor

Question

Quizplus · Accepted Answer

Online and telephone surveys are the most common tools used for conducting quantitative public opinion research in Canada. They allow researchers to collect data from a large number of respondents relatively quickly and cost-effectively, making them ideal for gauging public opinion on various issues.

What Is the Most Common Tool Used to Conduct Quantitative