Your best friend is worried about his four-year-old son's television viewing habits. Based on cultivation theory, you tell your friend:

Question

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Cultivation theory proposes people develop beliefs about the world based on a complex array of influences, media among them. Media's influence is not uniform or automatic, but it is likely to be most profound if (a) media images are highly consistent, (b) people are exposed to large amounts of media, and (c) people have a limited basis for evaluating what they see and hear. Children and adolescents may be especially susceptible to advertising messages because their frame of reference is limited.

Your Best Friend Is Worried About His Four-Year-Old Son's Television