It is much easier to form a connection to a product when the product is _______, or it looks like a person.
A) ancillary
B) anthropomorphic
C) ambiguous
D) amorphous
Correct Answer:
Verified
Q20: What is the most complete form of
Q21: The motivation for _ is to get
Q22: _ happens when you rely on the
Q23: The motivation for _ is to fit
Q24: When consumers perceive that their decision-making freedom
Q26: _ power occurs when a person or
Q27: _ power occurs when conformity to the
Q28: _ power occurs when admiration of the
Q29: People who search for information and advice
Q30: Smart shoppers who like to provide information
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