_______ word of mouth springs up naturally when consumers, as a part of a normal conversation, share consumption-related information.
A) Endogenous
B) Decisive
C) Exogenous
D) Differential

Question

Quizplus · Accepted Answer

Endogenous word of mouth arises naturally from within a group or community, as consumers share information based on their own experiences and interactions.

_______ Word of Mouth Springs Up Naturally When Consumers, as a Part