_______ word of mouth only occurs because of a firm's marketing efforts; the organization does something that is interesting, exciting, and perhaps worth talking about.
A) Decisive
B) Differential
C) Endogenous
D) Exogenous

Question

Quizplus · Accepted Answer

Exogenous word of mouth occurs due to external factors, such as a firm's marketing efforts, which create buzz and encourage people to talk about the brand or product.

_______ Word of Mouth Only Occurs Because of a Firm's