The _______ impulse occurs when the purchase of a product is not easily explained and can even be considered dysfunctional.
A) compensatory
B) accelerator
C) breakthrough
D) blind
Correct Answer:
Verified
Q27: What type of consumers actively seek information
Q28: An unplanned purchase that has been made
Q29: The _ impulse occurs when consumers purchase
Q30: The _ impulse occurs when consumers purchase
Q31: The _ impulse occurs when consumers suddenly
Q33: _ is the concept that it is
Q34: A _ will often choose a brand
Q35: _ are methods that simplify decision-making based
Q36: Consumers use _ heuristics to forecast a
Q37: The _ heuristic refers to a situation
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