_______ is the concept that it is rational to make a good enough decision, rather than the best decision, because the time, effort, and money to make the best decision may simply not be worth it.
A) Persuasion
B) Representativeness
C) Satisficing
D) Maximization
Correct Answer:
Verified
Q28: An unplanned purchase that has been made
Q29: The _ impulse occurs when consumers purchase
Q30: The _ impulse occurs when consumers purchase
Q31: The _ impulse occurs when consumers suddenly
Q32: The _ impulse occurs when the purchase
Q34: A _ will often choose a brand
Q35: _ are methods that simplify decision-making based
Q36: Consumers use _ heuristics to forecast a
Q37: The _ heuristic refers to a situation
Q38: The _ heuristic occurs when consumers judge
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