A consumer is trying to save money, but their favorite band is coming to town and the tickets to the concert are very expensive. This an example of a
A) trait-based archetype.
B) self-congruity struggle.
C) motivational conflict.
D) means-end chain.

Question

Quizplus · Accepted Answer

This scenario illustrates a motivational conflict, where the consumer is torn between the desire to save money and the desire to attend the concert.

A Consumer Is Trying to Save Money, but Their Favorite