Traits of sincerity, excitement, competence, sophistication, and ruggedness are the five key traits identified by the
A) VALS.
B) hierarchy of needs.
C) brand personality scale.
D) means-end chain.
Correct Answer:
Verified
Q22: _ values represent our life goals.
A) Congruent
B)
Q23: If a researcher wanted to determine how
Q24: What is a means-end chain?
A) How consumers
Q25: What is psychographic segmentation?
A) Socially acquired needs
Q26: What is the advantage of the lifestyle
Q28: Research in social psychology has found that
Q29: VALS reveals important insights that
A) values and
Q30: _ needs are socially acquired needs and
Q31: _ needs enable us to survive, and
Q32: A consumer is trying to save money,
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