What is a means-end chain?
A) How consumers select products and brands that correspond with their self-concept
B) The connections between product attributes and a consumer's values
C) How a consumer views the other individuals within their social circles
D) The connection between intrinsic and extrinsic needs that are inappropriate

Question

Quizplus · Accepted Answer

A means-end chain is a model that explains how consumers link specific product attributes to their personal values, showing the pathway from product features to the consumer's ultimate goals or values.

What Is a Means-End Chain