If a researcher wanted to determine how consumers link product attributes to values, they would enact a research technique called
A) avoidance.
B) chunking.
C) hedonism.
D) laddering.

Name: If a researcher wanted to determine how consumers link product attributes to values, they would enact a research technique called A) avoidance. B) chunking. C) hedonism. D) laddering.
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Question

Quizplus · Accepted Answer

Laddering is a research technique used to explore the connections between product attributes and the personal values of consumers.

If a Researcher Wanted to Determine How Consumers Link Product