Perceptual (or positioning) maps developed by
A) asking consumers a series of questions.
B) assessing various psychological risks.
C) creating a just-noticeable difference.
D) interpreting differential thresholds.

Question

Quizplus · Accepted Answer

Perceptual maps are created by asking consumers questions to understand their perceptions of different products or brands in relation to each other.

Perceptual (Or Positioning) Maps Developed by