_______ risk is the amount of uncertainty or doubt a consumer has when buying a product or service.
A) Perceived
B) Experiential
C) Subliminal
D) Adaptation

Name: _______ risk is the amount of uncertainty or doubt a consumer has when buying a product or service. A) Perceived B) Experiential C) Subliminal D) Adaptation
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Question

Quizplus · Accepted Answer

Perceived risk refers to the level of uncertainty or doubt a consumer feels about the potential negative outcomes of purchasing a product or service.

_______ Risk Is the Amount of Uncertainty or Doubt a Consumer