Why would a brand consider repositioning?
A) Consumers stick with what they know.
B) The brand is new to market.
C) The brand has a superior value proposition.
D) The needs of the market have changed.

Question

Quizplus · Accepted Answer

A brand would consider repositioning if the needs of the market have changed, as it may need to adapt its image, messaging, or offerings to better align with current consumer preferences and demands.

Why Would a Brand Consider Repositioning