Why would consumers conclude that a product is deserving of a high price?
A) The brand has recently repositioned itself.
B) The product is sold in an upscale store.
C) The brand encourages selective exposure.
D) The product is sold by a mid-range retailer.

Question

Quizplus · Accepted Answer

Consumers often associate products sold in upscale stores with higher quality and exclusivity, which can justify a higher price.

Why Would Consumers Conclude That a Product Is Deserving of a High