Anti-competitive actions that are taken by an existing firm to discourage entry into the market are known as:

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Strategic entry deterrence refers to actions taken by existing firms in a market to prevent or discourage new competitors from entering the market. These actions can include setting prices low enough to make entry unattractive, increasing advertising to raise the perceived cost of entry, or making significant investments in capacity that signal a commitment to maintaining market share.

Anti-Competitive Actions That Are Taken by an Existing Firm to Discourage