Barbara wants to open a flower shop across the street from Amanda's Flower Shop. She is deciding whether she should price her flowers the same or lower than Amanda's. Barbara is addressing the _____ component of the 4Ps.

Question

Quizplus · Accepted Answer

Barbara is considering how much to charge for her flowers, which directly relates to the pricing strategy, a key aspect of the "Price" component in the 4Ps of marketing (Product, Price, Place, Promotion).

Barbara Wants to Open a Flower Shop Across the Street