Clarice owns a flower shop. The wholesale price that she pays for her roses has recently increased. She is unsure whether she should pass the cost increase on to her customers or accept the decrease in profit on roses. Clarice is addressing the _____ component of the 4Ps.

Question

Quizplus · Accepted Answer

Clarice is considering adjusting the selling price of her roses in response to an increase in the wholesale price, which directly relates to the "Price" component of the 4Ps of marketing (Product, Price, Place, and Promotion).

Clarice Owns a Flower Shop