When advertising occurs in a perfectly competitive market, it is generally promoting the:

Question

Quizplus · Accepted Answer

In a perfectly competitive market, products are typically homogeneous, meaning they are seen as identical by consumers. Therefore, advertising in such markets tends to promote the industry as a whole rather than individual firms, as distinguishing one firm's product from another's on anything other than price is difficult.

When Advertising Occurs in a Perfectly Competitive Market, It Is