When compared with new customers, loyal customers do which of the following?
A) Spend less over time, cost less to serve and spend more on single purchases.
B) Are less profitable to the company than new customers.
C) Spend more over time, cost less to serve, are less price sensitive, and generate referrals through wordofmouth communication.
D) Account for more of the customer service complaints.
Correct Answer:
Verified
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