In direct marketing, "stealth" marketing communications is primarily made possible due to which of the following?
A) Market research
B) Source data
C) Mass media
D) Hightech media
Correct Answer:
Verified
Q12: _ is the acronym for the discounted
Q13: The concept of investing in new customers
Q14: When compared with new customers, loyal customers
Q15: According to the text, it costs approximately
Q16: Database analytics rely on _ to analyze
Q18: In the customer value hierarchy, qualified "handraisers"
Q19: Which of the following concepts or terms
Q20: The goal of _ is to allow
Q21: A customer database is the key to
Q22: At the top of the customer hierarchy
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