In order to create an effective offer, the direct marketer must research and really know the target audience and the customers' likes, dislikes, "hot buttons," and, most of all, __________ and __________.
A) needs, wants
B) taste, preferences
C) affordability, desire
D) environment, culture
Correct Answer:
Verified
Q1: Which one of the following companies does
Q3: According to Lois Geller, effective offers have
Q4: _ is the promotion of more expensive
Q5: Continuity selling provides two options where the
Q6: Which of the following is incorporated during
Q7: The emotional appeal of an offer focuses
Q8: A strategy that establishes the price at
Q9: The relative change in demand for a
Q10: Pamela Smith did not have the opportunity
Q11: An ordering stimulus that is commonly used
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