It is the penetration of the potential market, i.e., the number of viewers, which determines the price of commercial television time.

Question

Quizplus · Accepted Answer

The price of commercial television time is largely determined by the size of the audience that the program can attract. Advertisers are willing to pay more for advertising slots during programs with higher viewership because it means their advertisement reaches a larger potential market.

It Is the Penetration of the Potential Market, I