Which of the following is a type of search engine marketing (SEM) that can be used by companies in order to improve their Web site traffic?

Question

Quizplus · Accepted Answer

All the options listed, Paid placement, Paid inclusion, and Organic search engine optimization, are types of Search Engine Marketing (SEM) strategies companies can use to increase their website traffic. Paid placement involves paying for advertisements to appear in search engine results, Paid inclusion is paying a fee to have a website included in the search engine's index, and Organic search engine optimization (SEO) involves optimizing website content to rank higher in search engine results without direct payment to search engines.

Which of the Following Is a Type of Search Engine