Which of the following refers to a Personalized web page or microsite that incorporates the prospect's name and is tailored to his interests based on information known about him?

Question

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A Personalized URL (PURL) is a unique web address that is created for each recipient of a marketing campaign, incorporating the recipient's name or other personal information to create a personalized experience. This approach is used to increase engagement by making the content more relevant to the individual.

Which of the Following Refers to a Personalized Web Page