The two goals of banner ads are to increase brand awareness by exposing consumers to the banner ad, and to maximize the "click-through" rates or "ad clicks."

Name: The two goals of banner ads are to increase brand awareness by exposing consumers to the banner ad, and to maximize the "click-through" rates or "ad clicks."
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Banner ads aim to both increase brand awareness by exposing the audience to the ad and to maximize click-through rates, encouraging direct engagement with the ad.

The Two Goals of Banner Ads Are to Increase Brand