In an Effort to Seek Environmental Improvement, the DMA Has

In an effort to seek environmental improvement, the DMA has enacted a resolution containing a set of 15 business practices known as "The Green 15". Which of the following business practices are designed to improve paper procurement and use?

A) Businesses should review direct mail and printed marketing pieces and test downsized pieces when and where appropriate.
B) Businesses are encouraged to participate in DMA's "Recycle Please" campaign and/or in another recycling campaign.
C) Businesses should apply predictive models and/or RecencyFrequencyMonetary (RFM) segmentation where appropriate.
D) Businesses should ask paper suppliers where their paper comes from before buying it with the intent of not sourcing paper from unsustainable or illegally managed forests.