Which of the following "Green 15" business practices are designed to improve list hygiene and data management?
A) Businesses should review direct mail and printed marketing pieces and test downsized pieces when and where appropriate.
B) Businesses are encouraged to participate in DMA's "Recycle Please" campaign and/or in another recycling campaign.
C) Businesses should apply predictive models and/or RecencyFrequencyMonetary (RFM) segmentation where appropriate.
D) Businesses should ask paper suppliers where their paper comes from before buying it with the intent of not sourcing paper from unsustainable or illegally managed forests.
Correct Answer:
Verified
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