The _______ consumers look at the contract, the offer, and the methods of data collection and mentally apply a cost/benefit analysis to determine the marketer's use of information.

Question

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Privacy pragmatists are those who weigh the benefits and costs of sharing their personal information with marketers. They are not completely against sharing their information, unlike privacy fundamentalists, but they are also not indifferent like privacy unconcerned individuals. They make a practical decision based on the perceived value they get in return for their data.

The _______ Consumers Look at the Contract, the Offer, and the Methods