_______ marketing requires the consent of a customer before a company sends out a marketing communication to that customer via the Internet.

Question

Quizplus · Accepted Answer

Permission marketing is a term coined by Seth Godin, used to describe a form of advertising where the intended audience is given the choice of opting in to receive promotional messages. This approach requires the consent of the customer before any marketing communication is sent, making it a more respectful and customer-centric method.

_______ Marketing Requires the Consent of a Customer Before a Company