Question 1

In the opening vignette the Bank of New Zealand constructed a popular direct marketing campaign called "Body Parts" to appeal to students' desire to get something. What did they ultimately decide would really appeal to students?

Accepted Answer

The Bank of New Zealand's "Body Parts" campaign was designed to appeal to students by offering discounts and free stuff year-round, understanding that such incentives would be highly attractive to this demographic.

Question 2

Based on 2017 statistics, which of the following countries was not a top trading partner with the US in that year?

Accepted Answer

France was not among the top trading partners of the US in 2017. The top trading partners of the US typically include countries like China, Canada, and Mexico due to their geographical proximity and/or the volume of trade.

Question 3

Which of the following is not one of the four reasons for direct marketers to decide to go international in their marketing efforts?

Accepted Answer

C

Question 4

Which of the following statements is true regarding a collectivist culture?

Accepted Answer

All of the statements are true regarding collectivist cultures. In these cultures, group goals are prioritized over individual goals, the value is placed on the group's achievements, and examples include countries in Asia and Latin America.

Question 5

Which of the following is not part of the fivestep approach for making the
Decision to go international?

Accepted Answer

The answer of Which of the following is not part...

Question 6

What does a country's infrastructure represent?

Accepted Answer

Infrastructure represents capital goods and services like roads, bridges, water supply, and electrical grids that support the activities of many industries, not just the postal system, computer usage, or the currency of a foreign market.

Question 7

Market research for each country under investigation can be narrowed down to the following primary international market indicators. Which of the following is not one of these indicators?

Accepted Answer

Television ownership is not a primary international market indicator; it is more of a demographic or lifestyle statistic rather than a direct economic or market indicator.

Question 8

When assessing a country's GDP and inflation rates, most direct marketers look for annual trends going back as far as _____ year/years.

Accepted Answer

Direct marketers often look for annual trends in a country's GDP and inflation rates going back as far as five years to understand economic stability and market potential.

Question 9

Areas to address in the postal/delivery services include which of the following?

Accepted Answer

All the options listed are important areas to address in postal/delivery services to ensure efficiency and customer satisfaction.

Question 10

A ______ is created when two or more investors join forces to conduct a business by sharing ownership and control, whereas in _____ a company acquires an existing foreign company or forms a completely new company in the foreign country.

Accepted Answer

A joint venture is when two or more parties come together to undertake a business project, sharing ownership and control. Direct investment refers to a company investing in a foreign country by acquiring an existing company or establishing a new one there.

Question 11

In ______ local business people or their government sign a contract to manage the foreign business in their country's market.

Accepted Answer

In management contracting, a company in one country agrees to operate facilities or provide other management services to a company in another country for a fee. This arrangement allows the local business or government to benefit from the expertise of the foreign company without transferring ownership.

Question 12

Direct marketers using their home location have several basic options for distributing products, which of the following best describe these options?

Accepted Answer

All the options listed (A, B, and C) are viable methods for direct marketers operating from their home location to distribute products, encompassing both domestic and international shipping solutions.

Question 13

Which of the following is not one of the four words of wisdom for developing the creative materials for any international direct marking campaign?

Accepted Answer

"Measure" is not typically considered one of the four words of wisdom for developing creative materials in international direct marketing campaigns, which usually focus on research, testing, and adaptation.

Question 14

Which of the following is not considered to be one of the up and coming BRIC economies?

Accepted Answer

The BRIC economies refer to Brazil, Russia, India, and China. Canada is not considered part of the BRIC economies.

Question 15

When a U.S. company ships products to Ontario, Canada which of the following taxes will it incur?

Accepted Answer

The answer of When a U.S. company ships products to...

Question 16

Which of the following are factors affecting direct marketing in Europe?

Accepted Answer

The answer of Which of the following are factors affecting...

Question 17

______ may be important in direct marketing, but it is especially so in Latin America.

Accepted Answer

Building relationships is particularly crucial in direct marketing within Latin America due to the cultural emphasis on personal connections and trust in business dealings.

Question 18

Two of the main lessons that direct marketers have learned from dealing with Asia include understanding local laws and _____.

Accepted Answer

Direct marketers have learned to treat each country separately due to the diverse cultures, languages, and consumer behaviors in Asia, which require tailored marketing strategies.

Question 19

Which of the following are primary challenges facing direct marketers considering Africa as a trading partner?

Accepted Answer

Africa faces significant challenges in terms of computer access and Internet penetration, which can hinder direct marketing efforts that rely on digital connectivity. The continent has seen rapid growth in mobile phone usage, contrary to the statement in option B, and the demographic profile varies widely across countries, making option A inaccurate.

Question 20

Different country laws can be a big player in dictating marketing strategies.

Accepted Answer

Different countries have their own set of laws and regulations regarding advertising, consumer protection, data privacy, and other aspects that directly affect how companies can market their products or services. Therefore, marketers must tailor their strategies to comply with these local laws.

Quiz 14: International Direct and Interactive Marketing