According to cognitive response theory:
A) the receiver plays a relatively passive part during influence.
B) what receivers think is relatively unimportant; what the speaker says is the key to influence.
C) during influence, receivers are active generators of information.
D) during influence, only the speaker generates information.

Question

Quizplus · Accepted Answer

Cognitive response theory posits that receivers of a message actively process information and generate their own thoughts and responses, rather than passively absorbing the message. This means they are active participants in the communication process, engaging with and interpreting the message based on their own perspectives and experiences.

According to Cognitive Response Theory