Imagine that you are a promoter of concerts and pop-up events. You need to know how well last month's events did in order to make some decisions about where and when to run the upcoming series. What is your best measurement method?
A) focus groups
B) audience analysis
C) drop-off survey
D) communication audit

Question

Quizplus · Accepted Answer

Audience analysis is the best measurement method for determining the success of past events and making decisions about future events. It involves collecting and analyzing data about the audience, such as demographics, interests, and behavior. This information can be used to identify trends, target specific audiences, and optimize future events.

Imagine That You Are a Promoter of Concerts and Pop-Up