When we use exposure analysis, what are we are measuring?
A) how many people acted on a message
B) how many people liked a message
C) how many people analyzed a message
D) how many people saw a message

Question

Quizplus · Accepted Answer

Exposure analysis measures how many people saw a message, focusing on the reach or visibility of the message rather than actions taken, likes, or in-depth analysis by the audience.

When We Use Exposure Analysis, What Are We Are Measuring