When constructing the measurement and evaluation section of a public relations plan, what major areas should we address?
A) clients, customers, and shareholders
B) paid, earned, and owned media
C) metrics, methods, and analyses
D) surveys, interviews, and focus groups
Correct Answer:
Verified
Q1: Being able to measure the overall value
Q2: Evaluating PR efforts can be equated with
Q4: Which component is the most important in
Q5: Measurement of campaign outputs relates to _,
Q6: When we use exposure analysis, what are
Q7: To analyze the success of "Top Gun:
Q8: What is the key element of a
Q9: Imagine that you are a promoter of
Q10: When you select the correct metrics to
Q11: Which of the following is true of
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